Connect the Dots
Chances are, you are already using several elements of the inbound marketing system, But you may not be getting the results you expected. Inbound marketing links your messages together in a campaign that increases results by linking your emails, social media posts and print media into a content hub that uses search engine optimization and tracking to attract and convert prospects into customers.
Your Content Hub is more than a blog
According to Social Media B2B, B2B companies that blog generate 67% more leads per month than those that don’t. Our Content Hub adds tracking and promotional content to information your readers want to drive those numbers even higher. Here’s how it works:
- We work with you to schedule campaigns and promotions that target specific customer profiles.
- We write campaign-specific articles using SEO keywords that drive traffic to your website from search engines.
- We develop targeted email, social media posts and print media with QR codes link to the articles in the content hub.
- Articles include social share buttons that allow readers to share content with their friends and colleagues (Lead Generation!)
- Links in the articles lead to Calls to Action and Landing Pages that contain forms for readers to complete to obtain coupons, join a mailing list, or take advantage of a promotion.
- We track all the results and give you a report and analysis at the end of the campaign.
- We use these analytics to drive better results in upcoming campaigns.