Integrated Marketing Delivers Results
Your branding and marketing success is built on what people know about your business. BRDP Integrated Marketing provides the right marketing tools to get you connected to your target market and track results from your marketing campaigns. Just tell us where you want to go and we’ll help you develop a strategy to get there. Our integrated marketing techniques combine traditional and digital communication tools to reach your target market with the right message at the right time.
Here’s how it works:
Needs Assessment: We start with a needs assessments to determine what you want to do and what it will take to get the results that you want. Together, we determine the goals we expect to achieve.
Target Marketing: We consult with you to identify your target market and propose effective campaigns that will help you to reach your target, incorporating the right mix of communication channels.
Online and Social Media: We help you establish marketing campaigns that effectively use online and social media (Facebook, Twitter, LinkedIn, Google, etc.) to attract and capture your target market.
Integrated Marketing: We design a messaging hub that includes website and search engine optimization, content marketing, social media and multimedia.
Campaign Planning, Delivery and Reporting: We plan and implement a campaign based on your needs assessment that includes a strategy and schedule to reach your established goals and provides detailed reports for each segment of the campaign.
The plan incorporates our integrated campaign and branding technology:
- Establish your brand positioning and marketing objectives
- Gather consumer demographic profile data on specified target market
- Develop baseline metrics by audience and channel
- Understand your customer/consumer base
- Develop your brand strategy and plan campaigns
- Build out a website content repository to support campaign goals
- Develop a communications stream that integrates the strategy
- Design brochures and direct mail pieces to supplement digital campaigns
- Track end-to-end response and sales across all channels
- Provide campaign reports that include real-time program, channel, and audience performance metrics